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Promotional products are one of the best ways to get your business, school, or
organization noticed. At MK Sales, we provide thousands of promotional products to
choose from, whatever your promo budget may be.

We try hard to meet or beat the competitions price and we do not skimp on service.
We have some of the lowest prices around!


If you need help, call or e-mail us at:
831-438-0660 or logosbym@pacbell.net
  
 

Four-Color Process or Full Color
Printing from a series of *halftone plates (each of a single color) layered over each other to produce the full spectrum of colors. The four colors used (you knew there had to be a reason they called it four-color process, right?) are Black, Cyan, Yellow, and Magenta. Virtually every color can be printed by combining these four colors.

Simulated Process Color
CMYK inks (used in four color process) are transparent and do no print on dark garments. Generally a dark shirt design is created using specific spot colors that combine to give a process color look without actually using CMYK inks.

Screen
Fabric stretched over a frame and precoated with a light-sensitive coating to produce open areas of negative images (from film). Screens are then used on the printing press to transfer the image to shirts or fabric by pushing ink through the open areas with a squeegee. Screens can be stored and used again for reprints of your job.

Spot Color Printing
Use of one or more particular PMS colors in printing your shirts. Different from process color because the plates are not printed on top of each other, so each color is distinct, not blended.

Typesetting
This word used to apply to the process of taking a small metal block with a letter of the alphabet on it and setting it in a huge box to form lines and paragraphs. Since we now use computers, typesetting can mean anything from printing a file with a 300-dpi laser printer to printing a file with a linotype machine, which generates 2400 dpi. We strongly suggest you ask whoever is doing your typesetting exactly what they mean by it.



Embroidery
Stitching a design into fabric through the use of high-speed,
computer-controlled sewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted into an embroidery tape. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing.

 

 


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